decision
Guides
Free guides
Short, opinionated editorial guides on comparing and choosing startup opportunities. All free, all human-approved.
method
Validating Demand Before You Build: What Each Signal Actually Tells You
legal
Choosing a US Business Entity: LLC, S Corp, C Corp, and Sole Proprietorship
execution
The Apple App Store Submission Process: What to Expect
marketing
Social and Community as an Acquisition Channel: Upside, Limits, and When It Beats Paid
marketing
Cold Outbound as an Acquisition Channel: When the Math Works
marketing
Content Marketing as an Acquisition Channel: Library vs. Feed
marketing
Paid Ads as an Acquisition Channel: The Math That Decides Viability
marketing
SEO as an Acquisition Channel: What It Really Takes
marketing
Marketing Channels Explained: What Each One Is Good For
decision
Choosing Between B2B and B2C Opportunities
method
The Ten Public Signals, Explained
method